ADMETRICKS TRANSPARENCY FOR ALL

The people at Admetricks were planning on a site redesign and reinforcing their informal yet professional communicational approach. They were thinking on using the video as the welcome mat to their site, which should quickly explain, to a newcomer, what they do, and why that is a good thing for the entire online advertising ecosystem. We sticked to the clean and clear design they use with vector lines and grayscale shades, and to the colorful palette of the Admetricks logo to keep things fresh.

La gente de Admetricks planeaban un rediseño del sitio y reforzar el tono profesional pero informal de su estrategia de comunicación. Su intención era usar el video como alfombra de bienvenida a los nuevos visitantes, y su tarea es explicar qué hacen y por qué lo que hacen es bueno para el ecosistema entero de la publicidad online.Nos mantuvimos fieles a su diseño claro y limpio con líneas duras vectoriales y escalas de grises, y a la colorida paleta del logo de Admetricks para mantener cierta frescura.

VISUAL DEVELOPMENT
STILLS (8)
CREDITS

Client: Admetricks

Country: Chile

 

Script: Andrés Fernández Cordón

Direction by: Andrés Fernández Cordón

Art: Andrés Fernández Cordón

Animation: Jorge Conde

Additional Animation: Julián Fumagalli / Andrés Fernández Cordón

Music: Serge Essiambre

Voiceover (English): Jenniffer Conner

Voiceover (Spanish): Claudia Cote

 

 

SLOOP

Buenos Aires - Argentina

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