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Ancla 1
AGROSUPER - VERTICAL INTEGRATION
We were asked by our friends at DIVE to create a spot for Agrosuper. Being one of the biggest food companies in Chile comes with some key responsibilities. Agrosuper’s choice was to make environment-conscious improvements on every single step of the production chain, compounding their benefits.
We envisioned a slow but relentless stroll from the countryside to the city as a metaphor for that continuous, beneficial improvement path. Warm textured landscapes, people, and logistics are the building blocks of this success story.
CREDITS
Client: Agrosuper
Agency: DIVE
Country: Chile
Script: Daniela Argandona
Creative Direction: Jorge Conde
Art & Animation Direction: Jorge Conde
Illustration & Background Color: Sol Aspiroz
Additional Illustrations: Gaston Bocquel
Animation: Mariana Muguerza / Pablo Rago / Jorge Conde
Assistant Animation & Clean Up: Mariana Muguerza
Digital Compositing: Octavio Nessi (Okytronic)
Sound Design: Facundo Capece
Voiceover : Francisco Salazar
Music: Alexis Messier
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