Abundance vs. Relevance. What is the ideal length of an explainer video?
Usually, when customers contact us they know beforehand that they want an animated explainer or promotional video that is both short and powerful. Their experience as viewers has led them to understand that attention spans are short, the bombardment of stimuli is constant, and patience in the digital world is far from abundant. The challenge, however, is to help them achieve a balance between the quantity and relevance of the information they wish to transmit and the right am