The warm people of Silver Cross were looking for a piece that embodied the brand's values of innovation (they're the ones who invented the baby carriage) & tradition (they invented it in 1877!).

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We envisioned the walk of a family through time and London, watching sons and daughters become dads and moms, and the design of the prams evolve to suit new needs, and old ones.

Client: Silver Cross UK 

Country: United Kingdom

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Creative Direction: Andrés Fernández Cordón

Art: Jorge Conde

Animation: Rodo Suárez / Sloop

Music: Serge Essiambre

Voiceover : Rebecca Woods

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